Airline Distribution Technology and Strategy
Agility & Individuality • Connectivity & Integration • Standardisation of Technology
Airline distribution is at the beginning of a transition phase, re-evaluating business strategy and customer relationship management
as well as modernising its product portfolio and ICT infrastructure
in order to make use of the growing variety of sales and digital marketing channels
and realise distribution cost reduction
. However, many carriers are still unsure which strategy and investment to pursue.
This is why we have created a highly interactive event. Instead of marketing statements and product presentations the event aims to promote discussion and exchange of experiences by offering you distinguished panels and round tables of speakers from airlines, GDS systems and travel agents, travel management companies and tourist operators. Additionally, you will hear not-to-be-missed case studies and industry expert lectures and can choose between 5 interactive workshops.
Take a look at:
Conference Programme Outline
Instead of a business model focused strictly on the sale of a relatively commoditized product (a seat on a flight), airlines are now looking at ways to address their customers’ broader needs
. A welcoming and seamless customer experience
across all aspects of air travel, from reservation to touchdown
are increasingly popular strategies in order to differentiate the airline product
and strengthen customer loyalty
. Additionally, the digital age has given rise to new distribution channels and opportunities of new revenue generation and better customer interactions. This summit enables in-depth look into both aspects.